I DO SUP® by E-GEN® empowers you to pursue life's journey. We believe it is essential to go beyond the status quo - innovating with technology, designing for beauty, and considering the environment throughout the process. Our hope is to foster and sustain a socially conscious and active I DO SUP® community that lives for the moment and is proud to do more, and look good doing it.
We create superior active-wear that brings you the best of all worlds. Our products are comfortable without sacrificing function, and sustainable without forfeiting style. They are as perfect for an early-morning paddle as they are for an afternoon brunch, and as dependable for a weekend jog as they are for running errands.
When you're comfortable in your clothes, you're inspired to do more. Our apparel gives you the capability to approach challenges with purpose, and encourage you to lead an empowered, active and energetic lifestyle.
Evolution Generation® (E-GEN®) is the innovative textile ingredient that produces high-quality performance fabric to create IDOSUP® athleisure wear. Our manufacturers and supply chain maintain environmentally and socially responsible business practices.
E-GEN® apparel is designed with the essential elements that support your active lifestyle.