Brand Ambassador
Josette Lata
From her achievement as a National Sailing Champion and now as a competitive stand up paddler, it's clear that Josette has a love for all things water. She is passionately devoted to rescuing and nurturing dogs, and is often found using her paddling expertise to help with their rehabilitation. Josette also participates in many SUP charity events, fundraising for a number of notable causes. We are proud to be represented by her as part of the IDOSUP team.
Environmentally Responsible, Globally Accountable
Planet
Preventing plastic pollution in our oceans and landfills
People
Safe, clean factories supporting workers and communities across the Americas
Product
Durable, sustainable, comfortable
rPET
rPET (recycled polyethylene terephthalate) comes from post-consumer plastic products, such as water bottles. These are sorted, cleaned and transformed into a premium fabric.
rPET Fabric Process
1.
Collect
2.
Bundle
3.
Clean, sort and grind into rPET flakes
4.
Melt into filament and spin into yarn
5.
Develop yarns into fabric
Current rPET Standards
A standard ratio of 30% rPET and 70% virgin raw materials has been established in producing satisfactory product.*
*Fibers and Filaments Issue 16 August 2013*
E-GEN Standards
E-GEN™ uses significantly more rPET in its development than industry standards. We seek to affect the most positive environmental impact without compromising the integrity of the fabric.